Terms of Service

1. About Us

This website is operated by Cyber Merchant Ltd, a company registered in England and Wales. Registered office: 107-111 Fleet Street, London EC4A 2AB. You can contact us at contact@cybermerchant.co.uk or call +44 (0) 204 579 8270.

2. Use of This Website

2.1 Permitted use

You may access and use this website for lawful purposes only. You agree not to:

• Use the website in a way that violates any applicable law or regulation.
• Transmit any unsolicited or unauthorised advertising material.
• Attempt to gain unauthorised access to any part of the website or its infrastructure.
• Introduce viruses, trojans, or other malicious or technologically harmful material.
• Scrape, copy, or reproduce content without our prior written consent.

2.2 Availability

We do not guarantee that the website will be uninterrupted, error-free, or free from viruses. We reserve the right to withdraw, modify, or suspend the website at any time without notice.

3. Intellectual Property

All content on this website — including text, graphics, logos, icons, images, and software — is the property of Cyber Merchant Ltd or its content suppliers and is protected by UK copyright law. You may not reproduce, distribute, modify, or create derivative works without our express written permission.

The Cyber Merchant name, logo, and 4D Framework™ are trademarks or registered trademarks of Cyber Merchant Ltd. Nothing on this website grants you a licence to use them.

4. Consultancy Services

4.1 Scope

Any engagement for consultancy services (Discovery Sprints, AI Strategy, development, MLOps, governance, etc.) is subject to a separate Statement of Work (SOW) or Master Services Agreement (MSA) signed by both parties. These website Terms do not constitute an offer or contract for services.

4.2 Illustrative content

Case studies, performance metrics, and ROI figures shown on this website are illustrative targets or anonymised composites and are clearly labelled as such. Actual results depend on your organisation's data maturity, resources, and implementation quality. They should not be relied upon as guaranteed outcomes.

4.3 No professional advice

The insights, articles, and guides on this website are for general informational purposes only. They do not constitute legal, financial, or regulatory advice. Always seek qualified professional advice before making decisions based on this content.

5. Limitation of Liability

To the maximum extent permitted by law:

• We exclude all liability for any direct, indirect, incidental, or consequential loss arising from your use of this website or reliance on its content.
• We are not liable for any loss or damage caused by viruses or technologically harmful material that may infect your equipment due to your use of our website.
• Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or fraudulent misrepresentation, or any other liability that cannot be limited by law.

6. Third-Party Links

Our website may link to external sites operated by third parties. These links are provided for convenience only. We have no control over those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them.

7. Privacy

Your use of this website is also governed by our Privacy Policy and Cookie Policy, which are incorporated by reference into these Terms.

8. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

9. Changes to These Terms

We may revise these Terms at any time. Updated Terms will be posted on this page with a revised "Last updated" date. Continued use of the website after changes constitutes acceptance of the new Terms.

10. Contact

If you have any questions about these Terms, please contact us:

• Email: contact@cybermerchant.co.uk
• Post: Cyber Merchant Ltd, 107-111 Fleet Street, London EC4A 2AB